4/9/2023 0 Comments King callaway world for twoThen Callaway announced that they’d signed as many of the biggest hitters on tour as they possible could (the list includes Gary Woodland, Nicolas Colsaerts, and Luke List). There was the afore mentioned “Longest Driver in Golf” claim that raised the ire of TaylorMade. This Callaway = Distance thing has been (not-so) subtly building for a year. No word yet if TaylorMade will demand that Callaway submit bloodwork to prove its royal lineage.Ī trademark is a word, phrase, symbol or design, or a combination of words, phrases, symbols or designs, that identifies and distinguishes the source of the goods of one party from those of others. While you were watching Tiger Woods make a serious run at 59, Callaway began to seek approval to potentially brand itself thusly: There’s no advantage in specifics.Īnd all of that brings us back to 3 Callaway Trademark requests that were filed last week. They’ll do all of that and more, but when it comes to drivers, they almost never give you a specific number.Ībsolutely, companies have made specific claims that their driver is longer than their competitors (Callaway claimed RAZR Hawk was 6 yards longer than TaylorMade’s R11), but unless they’re specifically refuting somebody else’s claim, or trying to positively differentiate themselves from a club that’s got more buzz, it’s more advantageous to speak in broad, almost meaningless generalities. They’ll talk about how they improved performance through CG placement, improved forgiveness through the reallocation of discretionary weight, and they’ll talk about all the wrench-required features of the new club that make it the most adjustable, most customizable in golf. They say things like “our longest driver ever”, or “the longest driver in golf”. Instead, golf companies speak in much broader terms. When you actually look back and a decade’s worth of ad campaigns for drivers you’ll find that actual specific distance claims…the “10 more yards” stuff, almost never happened, and never to the extent that so many believe. Lots of you reading actually believe that golf companies (specifically TaylorMade and to a lesser extent Callaway) have been promising you 10 more yards for years. When it comes to the golf equipment game, distance is…and always will be king, so if you’re a golf company, and you can get golfers to believe that you’re the King of Distance, well…you can see where this is going.Ĭallaway (like almost everyone else…even those who won’t admit it) wants you to know…or at least think, that their clubs produce more distance than anybody else’s.Ĭase in point…some Trademarks that Callaway recently applied for basically prove what we already knew Callaway is hellbent on laying claim to the distance crown. Do you want more distance off the tee, and fairway, from the bunker, and even from the woods? Sure, we all do (even if some of us won’t admit it).
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